Brick-and-Mortar Mastery: The Complete Blueprint for Physical Store Success
Module 2: Mastering Local SEO & Online Presence

Google Business Profile Setup & Optimization

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Summary: Google Business Profile Setup & Optimization

A Google Business Profile (GBP) is one of the most powerful tools for local SEO, helping businesses appear in Google Search and Google Maps. An optimized GBP increases visibility, improves credibility, and drives more customer actions like calls, website visits, and store visits.

1. Claiming & Verifying Your Profile

  • Visit business.google.com to create or claim your business profile.

  • Enter accurate business details (Name, Address, Phone Number, Website).

  • Choose the most relevant category (e.g., “Plumber” instead of just “Home Services”).

  • Complete Google’s verification process (usually by postcard, phone, or email).

2. Optimizing Your Business Information

  • Ensure NAP consistency across GBP, website, and directories.

  • Write a detailed business description using up to 750 characters and relevant keywords.

  • Select secondary categories for additional services offered.

  • Keep business hours updated, including holiday changes.

  • Use attributes (e.g., “Wheelchair accessible,” “Free Wi-Fi”) to attract more customers.

3. Adding High-Quality Photos & Videos

  • 42% more customers request directions and 35% more visit websites when a GBP has photos.

  • Upload at least 5-10 images of the storefront, interior, products, and team.

  • Add short videos (under 30 seconds) to showcase your business in action.

4. Engaging with Customers Through Posts & Reviews

  • Use Google Posts to share updates, promotions, and events—can boost engagement by 15%.

  • Encourage customer reviews through in-person requests, follow-up emails, and QR codes.

  • Respond to all reviews, thanking positive reviewers and addressing negative feedback professionally.

5. Tracking Performance with Google Insights

  • Monitor search queries, profile views, and customer actions (calls, clicks, directions).

  • If engagement drops, refresh content, update photos, and respond to reviews.

Final Takeaway:

An optimized Google Business Profile increases local search rankings, attracts more customers, and builds trust. Regular updates and engagement ensure long-term success in Google’s Local Pack and Maps results.